What is your brand value?

And WTH do onions have to do with your brand value? These are not trick questions folks, and not for the marketing savvy alone. This is my favourite opening dialogue when I engage in a mentoring session. Past good few months i have consciously been connecting with a multitude of people, as part of various…

Do you Go to the Get or Get to the Go?

Figured the cryptic title yet? Almost rhapsodic! * pic courtesy: sketch by my 10 year old son Warning: Significant wordplay involved. Two innocuous statements combined to cause massive confusion 😄 I submit my quick perspective around this. The above 2 statements generically typecasts 2 kinds of people you get to (be and) meet. There is…